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Tracking & Analytics

Measurable Outcomes, Not Vanity Metrics

Track the metrics that matter to your brokerage — adoption rates, agent production, and retention — with dashboards that tie platform activity directly to business outcomes.

Capabilities

See the Full Picture

From adoption tracking to retention insights, every metric your brokerage needs to measure real outcomes.

Adoption Tracking

See which agents are actively using the platform, which workflows are running, and where to focus your rollout efforts.

Production Analytics

Track agent production from lead assignment to closed deal, surfacing the metrics that tie directly to brokerage revenue.

Campaign ROI

See the true return on every marketing dollar with clear attribution across the Marketing Center, email, and social channels.

Retention Insights

Monitor retention signals across your brokerage so you can act before top producers disengage or consider leaving.

Why Outcomes-Led Analytics Matter

Measure What Matters

Adoption rates, agent production, and retention — the three outcomes that define whether your CRM investment is working.

Spot Trends Early

Real-time dashboards surface emerging patterns in adoption and production so you can adjust before problems become costly.

Prove the ROI

Clear, outcomes-led reporting that ties platform activity directly to brokerage revenue and agent retention.

Start measuring what matters

See how Magellan ties platform activity to adoption, production, and retention — the outcomes your brokerage actually cares about.